Who We Are

Potentia is a Law Firm based in Cairo, Egypt and formed with main focus to distinguish and position itself in the local and international markets with core identity of continuous efficiency, quality and reliability.  Potentia provides a spectrum of top quality legal services in Egypt to international businesses, corporations, governments and investors to prominent industries in Egypt as well as to significant projects, while working as trusted legal advisors in Egypt.  In depth experience we gathered from distinguished clients, being part of unique projects and dealing with multinational complex legal issues has enhanced to us the framework and opportunity to demonstrate our legal skills at the highest level.

Why Potentia

Potentia has considered the incredible reshuffling in the local legal market these days that caused lack of efficiency, responsiveness, responsibilities and namely "quality and legal knowledge".  The latter two elements are the main concern of most, if not all, of corporate entity and individual clients.  This is why the co-founders of Potentia have thought to accommodating the clients' concerns and therefore developed its core identity as such.  Potentia's expertise covers all aspects of state, commerce, business and investment laws in Egypt, and all aspects of litigation and arbitration.  With Potentia you will discover the potentials.

Our Expertise

Potentia's strategic intent is to deliver the best business legal outcomes for its local and international clients by providing leading expertise, protecting their reputation and business and, where necessary, intervening, contributing to and enhancing business decisions and continuity, shaping industry legal regimes and practices, all at a very competitive cost.

Our focus is to inform and protect our clients from legal and/or financial risks while conducting their businesses or legal procedures in Egypt, by identifying the best legal strategy to succeed in arbitration and/or litigation procedures as soon as possible.  Our experience covers wide range of industry sectors including financial institutions and banking, pharmaceuticals and chemicals, construction and engineering, consumer goods and retail, automotive, hotels and leisure, IT, telecommunications, manufacturing, publishing and media.

Quality of Service

In achieving its core identity, Potentia is keen that its legal staff are commercially minded and sufficiently trained to local and international standards.  The depth of our lawyers' experience and knowledge, combined with the reliability, responsiveness and efficiencies enable Potentia to advise in relation to a multitude of commercial relationships.

Also, in its adaptation of the "Quality" element as integral part of its core identity, Potentia prepared its standard form templates to dominate basic issues relevant to documents' appearance, such as type face, spacing, indentation, numbering/lettering and layout of headings.  Two of the most important considerations in setting up our templates are that they should promote well laid out documents and consistency across our office.

Networking

Potentia has a wide legal network around the world enabling it to handle cross-border deals with the use of our local market knowledge and into depth understanding of industry-specific issues to ensure we provide the appropriate advice and solutions to our clients.